The Challenge
Create a design for a store opening giveaway that felt meaningful, functional, and unique to each community.

The Approach
I designed limited-edition canvas bags in varying styles, inspired by each neighborhood’s culture and values, and collaborated with print vendors to ensure durability, accuracy, and quality.

The Result
Demand for the bags grew rapidly with each store opening, leading to larger print runs. The canvas bags became eco-friendly keepsakes that kept the Whole Foods Market brand present in customers’ daily lives.