Project: NYC Window Clings

This initiative, a city-wide refresh of the large-format window clings on Whole Foods Market stores, had the goal of streamlining quality standards messaging while capturing the attention of passersby with vibrant food photography. I created the core designs and altered them to fit each building’s unique specs. Through collaboration with the project’s marketing lead, local print vendors, and building management, I oversaw the production and installation of clings for 13 NYC stores. This process included coordinating design approvals, managing timelines, and ensuring quality control from start to finish.